20 Jun 2024 --- Coca-Cola India has launched its Affordable Small Sparkling Package (ASSP) bottle type made with 100% recycled PET (rPET), starting with the state of Orissa. The 250 mL bottles — comparatively lighter than a standard bottle — are manufactured by Coca-Cola’s bottling partner, Hindustan Coca-Cola Beverages (HCCB). Compared to conventional virgin PET packaging, ASSP carbon emissions are reduced by 36% through the lightweighting of PET material, identifies Coca-Cola. Additionally, the shift from virgin PET to rPET in ASSP contributes to a further reduction in the carbon footprint, resulting in an overall 66% decrease compared to non-ASSP packaging with virgin PET.
