02 Nov 2021 --- Coca-Cola is launching its first-ever labelless PET bottles in South Korea called Coca-Cola Contour Label Free. The move aligns with the national government’s mandate to enhance plastic bottle recyclability by eradicating labels on plastic bottles. “But we wanted to do more than simply get rid of the labels, so we differentiated our product by marrying convenience and environmental sustainability to the brand’s personality. In this case, that’s the iconic contour shape and the Coca-Cola logo,” Jung-Hyun Kwon, Japan & Korea OU Coca-Cola category lead, tells PackagingInsights.
