06 Dec 2022 --- For the first time, Coca-Cola Europacific Partners (CCEP) GB’s Christmas can multipacks will include NaviLens codes on the cardboard casing to help shoppers that are partially sighted and have difficulty using traditional signage the opportunity to navigate their way around a shop to find their chosen purchases. Launched in GB, partially sighted shoppers can scan the codes on their mobile phone camera, and the product information is contextualized in the NaviLens app. They do not need to know precisely where the codes are placed, as the codes can be detected at wide angles and from distances of up to four meters and when unfocused. “People with sight loss should have the same access and choice as our sighted counterparts, but currently, important information on packaging can often be in very small print, making it difficult or impossible for us to read,” says Marc Powell, RNIB’s accessibility innovation lead.
