02 Sep 2024 --- The Coca-Cola Company reportedly failed to increase its use of reusable packaging for beverage products between 2022 and 2023. Despite pledging to achieve 25% by 2030, the rate has remained at just 14%. Environmental group Oceana says the company has the knowledge and resources to make the needed improvements.“It’s a matter of will, not how. Coca-Cola has a huge reusable business, infrastructure, and knowledge base. The company sells reusables to customers all over the world — in Germany, Brazil, Mexico, the Philippines and many other markets,” Oceana’s senior vice president of Strategic Initiatives Matt Littlejohn, tells Packaging Insights.
