19 Feb 2024 --- A “first-of-its-kind” consumer behavior trial in Medway, UK, witnessed a five-fold surge in consumers correctly disposing of compostable packaging in food waste bins. The Compostable Coalition UK, with advisory board members including major retailers Ocado and M&S, alongside environmental organization WWF, hailed the trial as a success, saying clear communication and labeling helped households to identify and dispose of compostable packaging correctly.
