19 Jun 2024 --- Connected packaging technologies like QR codes and near-field communication (NFC) tags are now a core part of most businesses’ growth strategies, with 85% of brands reporting their intention to boost investments in connected tech in the next year. This shift in attention is creating a rise in industry partnerships and collaborations, presenting different opportunities and challenges in different global regions. Consumer interest in connected technology has been clear for several years, with a report commissioned by digital IoT company SharpEnd in 2021 showing a majority of consumers increasingly use QR, NFC and augmented reality (AR). The company’s most recent report, which investigated businesses’ attitudes toward connected technologies, revealed an upsurge in planned investments and interest.
