Connected packaging is transforming brand-consumer engagement through interactive experiences, real-time product tracking, and AI-driven personalization. We speak to industry players Appetite Creative, Polytag, and Markem-Imaje about how adopting connected packaging can be a cost-effective way for brands to stay on top of the latest market trends. “Connected packaging has emerged as a powerful tool for brands seeking deeper consumer engagement. Our research reveals that 66.7% of survey respondents recognize its ability to foster customer loyalty through personalization. By transforming packaging into an interactive touchpoint, brands can create tailored experiences that resonate with individual consumers,” Jenny Stanley, managing director at Appetite Creative, tells Packaging Insights.
