03 Aug 2022 --- Cosmetic packaging is experiencing a shift toward more interactive and environmentally sustainable packaging solutions amid increasingly stringent legislative and consumer pressure. PackagingInsights explores the latest trends in cosmetics packaging with experts from L’Oréal, The Estée Lauder Companies (ELC), Johnson & Johnson Consumer Health and Kao. L’Oréal is one company driving the development of a more circular economy for cosmetics packaging in a bid to reduce waste and overcome depleting natural resources. Here, Erik Troost, corporate communication and engagement director at L’Oréal Benelux, says communication technologies can play a vital role.“QR codes offer more transparency when it comes to materials and ingredients but are also effective for improving recyclability and education,” he explains.
