30 Mar 2020 --- Unprecedented times have forced the packaging industry into unparalleled action. The COVID-19 pandemic is causing major disruption to the global economy as human health takes priority, yet the essential role that packaging plays in society means that the industry must adapt to ensure supply meets demand. PackagingInsights investigates the contingency plans put in place by leading packaging suppliers, including strategies to overcome trade show cancellations like interpack, and explores how perceptions of packaging are changing in these desperate times.