14 Feb 2022 --- Crown is working with industry partners to achieve new global recycling targets for aluminum beverage cans by 2030. The beverage can leader is highlighting metal’s “inherent recyclability” while enhancing its environmental responsibility efforts. The new targets are connected to individual regions, with specific recycling goals in the Americas, Europe, the Middle East, Africa and Asia Pacific.The new targets are connected to individual regions where Crown maintains operations and include:In the Americas:The US: Lifting the current 45% average to achieve ambitious milestones of 70% by 2030, 80% by 2040 and 90% by 2050.Mexico: Maintaining >90% through 2030 and working with industry partners to establish country-wide recycling rates.Brazil: Maintaining >97% through 2030.In Europe, the Middle East and Africa: Reaching 80% in the countries in which Crown operates by working with industry partners. In Asia Pacific: Establishing country-wide 2030 recycling rates in the three major markets in which Crown operates (Cambodia, Thailand and Vietnam) by the end of 2025.Crown claims that aluminum cans are the only beverage packaging format capable of a 60-day turnaround from point of consumption to appearing back on the shelf.Metal is an infinitely recyclable, permanent material that never loses its properties, helping to minimize resource consumption and waste.
