24 Oct 2018 --- Crown has partnered with the design and research agency Kinneir Dufort to conduct a UK study into consumer perceptions of packaging. The study followed consumers from a variety of demographics over a two-day period where they were asked to explore the soup, vegetable, fish, ready meal and pet food categories and to provide contextual insight into how consumers store, open and use food packaging. Crown aimed to better understand purchasing decisions and found that while younger consumers prioritize sustainable packaging in product choices, older consumers were more concerned by ease-of-opening and exhibited unwavering brand loyalty.
