07 Nov 2023 --- Nissin Foods’ Cup Noodles is introducing a 40% recycled fiber cup eliminating the necessity for a plastic wrap and features a sleeve made with 100% recycled paper. The new packaging is polystyrene-free and will be rolled out across all flavors of Cup Noodles. The updated packaging for the on-the-go cup is microwavable, making the brand more convenient for consumers than previous applications. Cup Noodles’ new paper cup packaging will be introduced to store shelves beginning in early 2024. The change is said to be “historic” for the brand since its US introduction in 1973. “Since its invention more than 50 years ago, Cup Noodles has become a cultural mainstay and a staple in households around the world,” says Michael Price, president and CEO of Nissin Foods USA.
