Custom Box Pro (CBP) has announced a strategic partnership with EcoShell, a packaging solutions provider which develops eggshell-derived bio-calcium to reduce plastic. The alliance marks a new step in eco-friendly packaging innovation, aligning the expertise of both companies to empower businesses to take environmentally responsible decisions. The partnership enables CBP to adopt EcoShell’s patented GEX bio-calcium technology. Unlike basic eggshell powder, which can only be used as a coarse filler for cement and other applications and cannot effectively reduce plastic due to poor bonding with polymer chains, EcoShell’s innovation transforms eggshells into a material that cuts plastic use by approximately 50% and lowers carbon emissions by up to 70%. EcoShell’s patented seven-step process heats the shells intensely so that any proteins are completely burned off, eliminating anything that could trigger an allergic reaction. This allows businesses to meet strict sustainability mandates without compromising performance or design.