27 Mar 2020 --- Danish water company Postevand, directly translating to “tap water,” has collaborated with brand studio Barkas to redesign its identity through its enhanced environmentally friendly packaging, using simple and clear visual language to reflect the purity of the tap water. The cartons’ new design exemplifies how Innova Market Insights’ highest ranked packaging trend, “The Language of Environmental Sustainability,” can be expressed, not just with written on-pack content info, but also the packaging design itself.
