22 Jan 2020 --- Coca-Cola will not stop using plastic bottles completely, due to steady consumer preference. This is according to the company’s Head of Sustainability Bea Perez, who spoke during the World Economic Forum (WEF) in Davos, Switzerland yesterday. Despite growing consumer demand for plastic alternatives, a move away from plastic bottles could increase the company’s carbon footprint and compromise on product safety, she says. Moreover, the move could alienate customers and hit sales. Despite Coca-Cola’s efforts on improving its bottles’ recyclability, environmental campaigners maintain that many Coke bottles would still go uncollected and end up in landfills.
