25 Sep 2024 --- Diageo has released a “first of its kind” 90% paper-based bottle being trialed for Johnnie Walker Black Label exclusively at the whiskey label’s 1820 Rooftop Bar on Princes Street in Edinburgh, Scotland. Diageo’s first paper-based 70 cl bottle trial was created in partnership with PA Consulting and PulPac, as part of the Bottle Collective.
