Diageo is trialing a new keg and integrated bottle dispense system, Everpour, with Smirnoff Vodka at selected bars in and around Dublin, Ireland. Dave Lutkenhaus, global sustainability innovation director at Diageo, says: “This a huge milestone for Diageo to be trialing our first bespoke Diageo-led developed circular economy system for spirits in the on-trade.” “We’ve designed the system building on the years of insights we have from the on-trade with the aim for Everpour to be convenient and desirable for bartenders to use while reducing our carbon emissions. We’re looking forward to seeing the results from the trial to take into our next round of product development.”
