13 Jul 2020 --- British multinational beverage alcohol company Diageo has unveiled the “world’s first” 100 percent plastic-free, paper-based spirit bottle. Made entirely from sustainably sourced wood, the bottle will debut with Scotch Whisky brand Johnnie Walker in early 2021. The launch comes as Diageo announces a new partnership with venture management specialist Pilot Lite to launch Pulpex, an environmentally sustainable packaging technology company.