17 Jun 2020 --- Alcoholic beverage giant Diageo North America has launched 100 percent recycled PET (rPET) bottles for its Seagram's 7 Crown American whiskey brand across all formats (1.75 L, 750 ml, 375 ml and 200 ml). Diageo expects to achieve a reduction in virgin plastic of almost 1000 tons annually – the equivalent to removing 100 million 500 ml plastic bottles from shelves. The new bottles will be available across the Seagram's 7 Crown range in the US from the end of June 2020, alongside a variety of the brand's glass bottle formats.
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