30 Oct 2019 --- A trial to test the viability of a technology that could create high-value plastic feedstock from consumer recycling waste has launched, financially supported by recycling compliance scheme Ecosurety. Coined Polytag, the multifaceted technology platform enables brands to “tag” their packaging at the point of manufacture, then, with the help of consumers, “trace” it. This means it can be isolated from the existing recycling waste stream and reprocessed in batches of identical-grade and color plastic, creating a continuous packaging-material loop.