Sonoco has joined forces with German pet snack start-up DoggyLove for plant-based cans. Sonoco’s GreenCan, featuring a 92–98% paper content solution, is said to offer increased recyclability, short delivery times, strong sustainability credentials, and full-surface printing capabilities. “We thought long and hard about what the right packaging was to present this product to market. To reflect the values of our brand, it was very important to us that it was both high quality and sustainable,” says Christoph Wirth, who owns and runs the business with his wife, Konstanze.