22 Nov 2022 --- Spanish juice brand, Don Simon, has unveiled its first “100% environmentally friendly” and smart packaging, Pure-Pak eSense. The pack is integrated with an app that has interactive games linked to sustainability, giving consumers an engaging way to learn about its plant-based drinks and the benefits of the new packaging. To create the packaging and technology, Don Simon partnered with the packaging supplier Elopak and creative technology studio, Appetite Creative.