10 Jun 2022 --- Dow has announced the expansion of its Project Reflex initiative in Egypt and Guinea, following a successful pilot phase in Nigeria. The initiative aims to increase flexible packaging recycling in Africa to establish a market for recycled content. The project aims to improve waste management while providing job opportunities for local communities. Sami Mainich, regional director Dow North and West Africa, says: “At Dow, we know that a critical part of solving the plastics waste crisis is enabling a closed-loop system. Using our expertise in materials science and technological capabilities, we believe we are best placed to help accelerate the pace of change in Africa by supporting innovative local enterprises to scale solutions that benefit the environment and local communities.”The project, which launched in 2020, targets explicitly flexible packaging such as plastic water sachets that ensure local communities have access to clean water, showing that it can be collected and recycled into new quality packaging applications.