15 Sep 2022 --- Recyclability is taking center stage at Crown’s Drinktec 2022 booth in Munich, Germany. We sit down with Veronique Curulla, marketing and business development director at Crown EMEA, to explore how the company is supporting the circular economy for aluminum cans and boosting brand-consumer engagement with new decorative techniques and connective technologies. Aligned with its Twentyby30 program, Crown has set ambitious 2030 global recycling goals, including striving to reach 80% in the EMEA countries in which it operates, 70% in the US and maintaining over 97% in Brazil.
