26 Jul 2022 --- DS Smith has partnered with one of the UK’s largest rice companies Veetee Rice to cut 50 metric tons of “problem plastic” from its value chain and help products stand out on store shelves. As one of the UK’s largest rice companies, Veetee’s pioneering solution is a fully recyclable fiber-based rice box with a unique portion measure. It was created by DS Smith, which works closely with its customers to support the removal of problem plastics from supermarket shelves.