12 Jun 2024 --- DS Smith is supporting global snacking company Pladis to reduce plastic in its iconic orange Jacob’s Cream Crackers box by 78% while delivering a tamper-proof pack with “impactful branding.” Pladis approached DS Smith for designing the new packaging for the Jacob’s Crackers Selection pack, which minimizes plastic waste in the shell of the packaging, while retaining the tamper-proof seal.