09 Aug 2023 --- DS Smith has partnered with sushi company Eat Happy to develop a recyclable alternative for its disposable plastic sushi trays. The new packaging’s tray and lid are reportedly made from natural and renewable raw materials using corrugated cardboard. A spokesperson at DS Smith tells Packaging Insights the packaging solutions are water and grease repellent and designed to protect and preserve the sushi product. “They are developed in a diverse range of shapes and sizes from single to party platters using DS Smith’s innovative Circular Design Metrics approach. The replacement trays are anticipated to save more than 1,250 metric tons of plastic annually.” “Using Circular Design Metrics, DS Smith packaging experts evaluate and tailor a product unique solution against a formula of eight set criteria inclusive of recyclability, renewable materials, and supply chain optimization. The design metrics are intended to measure a packaging’s suitability for the circular economy and enable designers to identify areas for completion in each unique product,” they say.
