Supermarket chains in the Netherlands are calling for an end to the requirement of Dutch product labels. The retailers argue that uniform labeling across the EU would help mitigate rising procurement costs, particularly among well-known A-brands that have strong market recognition and consumer trust.Current regulations dictate that manufacturers must include Dutch-language information on product packaging sold in the Netherlands. Ton van Veen, CEO of Jumbo, Joris Beckers, co-founder of Picnic and Aart van Haren, CEO of Plus, support lifting this requirement, suggesting it could help resolve ongoing price disputes with manufacturers.
