29 Mar 2024 --- DS Smith estimates that Britons will buy at least 156 million chocolate Easter eggs this week, but consumers lack the proper information and means to recycle the resulting trash. We speak to Samantha Upham, senior sustainability manager at DS Smith, about seasonal waste and how the industry can aid countries throughout Europe. Confectionery producers are facing a changing regulatory landscape, with the Packaging and Packaging Waste Regulation (PPWR) set to alter what companies can produce and how they will contribute to waste management infrastructure.