03 Mar 2023 --- Lumene is launching its latest skincare product, branded Nordic Hydra Birch Dew Jelly, in a 50% certified recycled bottle. The beauty brand chose Eastman’s Cristal One E Renew for the product packaging, which contains recyclable resin with molecularly recycled content designed for extrusion blow molding (EBM). Cristal One E is Eastman’s latest addition to its Cristal One portfolio, providing the appearance of glass with rigid, thick-wall construction for EBM that is not typically achievable with conventional recycled resins, explains the company. “Lumene’s ambition is to have 80% of its packaging made of recycled or recyclable materials by the end of 2025. When developing this two-in-one hydrating skincare product, we were looking for a [environmentally] sustainable packaging option that would not compromise on the product presentation,” says Julia Vlasova, global senior brand manager at Lumene.
