A recent online petition by eBay argues that the Extended Producer Responsibility (EPR) rules behind the EU’s revised Waste Framework Directive and the new Packaging and Packaging Waste Regulation (PPWR) will have a negative effect on “every small business who wishes to use a marketplace to sell online in Europe.”The Waste Framework Directive introduces the “polluter pays principle” and the “extended producer responsibility.” Its foundation is the five-step “waste hierarchy,” establishing an order of preference for managing and disposing of waste.