In the personal care industry, packaging providers and beauty companies innovate to balance the tension between attractive design, brand experience, and materials that soothe the demand for environmentally sustainable packaging. Packaging design can enhance brand identity, making products stand out in a crowded market. Innova Markets Insights data has identified “Enhancing Aesthetics” as a top beauty trend of 2025, with 37% of consumers globally saying packaging plays a role when purchasing makeup.
