22 Nov 2023 --- Returnable packaging can be environmentally and financially competitive with single-use packaging for certain products, a new study from the Ellen MacArthur Foundation (EMF) released today shows. The study “Unlocking a reuse revolution” discusses the benefits of adopting reusable plastic packaging for selected beverage, food cupboard, personal care and fresh food items, when designed collaboratively across the industry and operated at a large scale. “Reuse schemes are a crucial step in helping us accelerate toward a circular economy. They help reduce waste as well as the total production of plastics,” Dilyana Mihaylova, program manager for Plastics at the EMF, tells Packaging Insights.