The European Paper Packaging Alliance (EPPA) is supporting the EU’s Packaging and Packaging Waste Regulation (PPWR) after previously identifying targets as “unrealistically high.”As the adoption deadline for the PPWR by the end of this year approaches, we discuss the merit of the legislation with the EPPA with members including Huhtamaki, CEE Packaging Solutions, McDonald’s, Burgo, the MM Group and Seda.