11 Sep 2023 --- Epson is introducing its Label Boost software for colored shipping label printing. The new software is compatible with most Epson ColorWorks printers and businesses to easily add full-color coupons, targeted ads, secondary labels and dynamic content to shipping labels. The color label printer manufacturer says the software creates new opportunities for businesses to leverage shipping labels for marketing, reduce material and labor costs and streamline operations. “Retailers and direct-to-consumer manufacturers are always looking for creative and affordable ways to grow revenue and build customer loyalty,” says Tessa Kohl, product manager of DX Solutions, Epson America.