29 Apr 2020 --- Global consumer packaged goods giant Amcor has researched the impact of e-commerce on fresh food grocery shopping across Europe, anticipating that the online grocery market will grow by 66 percent by 2023. The report indicates that consumers are relying much more heavily on e-shopping during the COVID-19 pandemic, although this trend was detectable before the crisis. The UK was found to have the highest adoption of online grocery shopping, while dairy products were found to be the most purchased fresh food product. The biggest barriers to online grocery are the lack of visual quality checks followed by food waste concerns, while the convenience factor proved the biggest attraction.
