26 Oct 2023 --- A new study released today by the European Institute of Innovation and Technology (EIT) Food Consumer Observatory at the 2023 Future of Food Conference in Brussels, Belgium, reveals that the majority of Europeans would welcome an international eco-label on food products to help them make more sustainable purchasing decisions. The study of 10,000 consumers across 18 European countries found that more than two-thirds would embrace a universal label signaling the environmental impact of food products. Only 13% indicated they would be unlikely to use such a label.