01 May 2023 --- The European Commission (EC) has passed a new law obliging all companies using wood-based materials to prove their supplies have not come from deforested land or areas where human rights violations have occurred. Selling products in the EU will now require a due diligence certification proving the provenance of paper and card-based materials. The law adds to mounting legislation in the EU and other global regions against greenwashing, which has become an increasing concern amid the packaging industry’s shift from plastic to fiber-based materials. Innova Market Insights listed “Green but clean” as a top packaging trend for 2023, noting that consumers want environmentally sustainable products but are wary of being misled.
