01 Nov 2019 --- Leading beverage giants – Coca-Cola, Keurig, Dr Pepper and PepsiCo – have teamed up in the launch of the Every Bottle Back initiative, which is investing in the improvement of plastic retrieval to facilitate the production of bottles with recycled content. The initiative targets improving the quality and availability of recycled plastic in key regions of the US and reducing the use of virgin plastics. Measured by a ReSource: Plastic footprint tracker, the efforts made through Every Bottle Back will be met with data-driven solutions to ensure that real progress is being made.
