22 Jul 2024 --- Renewable biomaterials supplier UPM Raflatac highlights a need for further education for designers on incorporating sustainability into packaging design. In its latest survey, targeting some of the world’s leading packaging designers, UPM found that most respondents (35%) suggest that material guides would be the most beneficial. The survey results show that while many (47%) of the designer respondents feel “extremely” comfortable handling briefs that include sustainability requirements, 43% of packaging designers would prefer more direction or information to feel fully comfortable when dealing with these briefs. Furthermore, 57% of the designer respondents believe they always or often have the opportunity to impact a product’s material choice.
