17 Jul 2024 --- Packaging used for selling fashion items plays a crucial role in product protection, brand identity and the customer experience. We look at how industry players are bridging the gap between digital and physical touch points. Smurfit Kappa provides packaging options for businesses selling goods on TikTok. During the COVID-19 pandemic, TikTok started offering brands the ability to sell via its increasingly powerful platform, and more businesses are expected to utilize the platform for selling clothing, homewares and food.
