17 Jul 2020 --- Sheep’s wool is entering the sustainable packaging sphere as a viable alternative to plastic and paper. The lightweight, shock-proof and compostable attributes of renewable wool make it particularly attractive to eco-centric consumers as an alternative to conventional bubble wrap. PackagingInsights speaks to Anna-Liisa Palatu, CEO and Co-Founder of Woola, about the untapped potential of wool-based packaging in environmentally sustainable e-commerce applications.
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