Fibre Packaging Europe (FPE), a coalition of seven trade associations from Europe’s forestry, pulp, paper, board and carton production and recycling industries, talks to us about what makes fiber-based materials “renewable, circular and sustainable”. The organization demands these products’ qualities to be recognized under a common EU law. “We need to make sure that fiber-based packaging is recognized as a renewable and recyclable alternative to fossil-based materials. Inconsistent implementation and interpretation of laws, along with varying standards among EU member states, create an uneven playing field for companies,” a FPE spokesperson tells Packaging Insights.