08 Apr 2020 --- US beer brewer River Mile 38 brings forest views within the reach of consumers through the redesign of its beverage can labels for five of its unfiltered beers. Nearly a year in the making, the redesign portrays natural scenery, native to Washington State – which is home to River Mile 38 – across all five cans. It also numbers the five brews, resonating with the heart of the collector and allowing for easy distinguishing between each beer. The company’s commissioned designer tells PackagingInsights how he used minimalist illustrations to provide the local beer brand with a polished, upgraded look.
