16 Feb 2022 --- Sustainability labels and classifications on F&B packaging could have a greater impact by combining labels and labeling systems, linking to other drivers of behavior and emphasizing other benefits such as health. These conclusions come as part of a recent literature review by Wageningen University & Research in the Netherlands. Commissioned by the Dutch Ministry of Agriculture, Nature and Food Quality, the “Effective labeling of sustainable products” study found sustainability labels and classifications can have a positive impact on consumer acceptance and raise awareness about social issues, “but they are not actually driving more sustainable consumer behavior yet.”
