Technology is at the forefront of enhancing the shelf life of fruits and vegetables while minimizing the packaging’s environmental impact to meet the EU’s Packaging and Packaging Waste (PPWR) requirements. We speak to ATS-Tanner, Fresh Inset, Huhtamaki, and Sealpac to understand how the industry is exploring functional packaging solutions that meet these challenges.Peter Henriksson, head of the egg, produce and fruit category at Huhtamaki’s Fiber Foodservice EAO division, tells Packaging Insights: “We see two main trends emerging in the fruit and vegetable packaging sector. The first, and most significant, is the move toward reducing plastic usage. There’s a growing demand for alternative materials, with a strong preference for natural options such as fiber-based packaging.”
