25 Jun 2020 --- Within the burgeoning e-commerce sector, brands are increasingly prioritizing durable packaging to reflect premium brand presentation. Addressing this demand, global logistics company UPS has initiated a four-partner collaboration to bring a new range of recyclable cardboard packaging specifically designed for shipping individual bottles of spirits and wine. Alongside Macfarlane Packaging, Sealed Air, Smurfit Kappa, the partnership will help producers in the UK and Ireland expand their markets and reach new customers.