05 Apr 2022 --- Coca-Cola’s “Creations” pipeline is unveiling “the first-ever Coca-Cola flavor born in the metaverse.” Appealing to the virtual community with a host of immersive experiences on Fortnite and dynamic packaging, Zero Sugar Byte will bring the “flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds.” The new carbonated drink materialized following Coca-Cola’s Starlight launch last February, which offered consumers a drink “evoking the feeling of a journey to space.”
