18 Feb 2020 --- A team of scientists at the Imperial College of London, UK, have created what is marketed as a low-cost and effective method to measure the freshness of food within sealed packages. This simple approach enables the highly perishable sector of the food industry to offer a digital “Freshness Sensor” on packaging, ultimately eliminating unnecessary food waste. The innovative sensor inspired marketing technology company TPG Rewards to build a Freshness Marketing Platform to help brands better communicate the technology’s benefits for the end consumer.
