22 Sep 2023 --- The EU is combating greenwashing and setting higher standards for companies that make vague, partial or false claims about their environmental impact. The new directive, “Empowering Consumers for the Green Transition,” will strengthen consumer protection by banning misleading advertising. It is predicted to have an impact on the F&B industry, which is filled with products and innovations claiming to be “carbon neutral” or something similarly “green” or “eco-friendly.”
